Rural Respecting Difference Programme

The Rural Respecting Difference Programme is currently CLOSED.

Media Initiative for Children

Up until November 2014, the Rural Respecting Difference programme was established to offer children opportunities to discuss and acknowledge the similarities and differences between themselves and others.

It also recognised that they needed to be able to express more effectively feelings associated with similarities and differences, including those of feeling left out. The Rural Respecting Difference Programme combined a series of cartoon messages with a curriculum. Together they aimed to promote positive attitudes to physical, social and cultural differences amongst young children, practitioners and parents. The messages also address bullying behaviours.

The cartoons were set in a play park and featurde characters children could easily identify with. The messages in the cartoons were reinforced in early years settings through the use of resources and interactive activities that prompted children to talk about their feelings and attitudes towards the issues explored in the cartoons.

The programme was awarded £420,978, funded by the European Union’s European Regional Development Fund through the EU’s PEACE III Programme for Peace and Reconciliation and it is a partnership between the Rural Development Council (RDC), Early Years and the Border Counties Childhood Network (BCCN). It was based on the Media Initiative for Children (MIFC) Respecting Difference Programme developed by Early Years – the organisation for young children and Pii, the Peace Initiatives Institute in the USA.