Why is social media important

If you’re not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it? The short answer is yes, you need social media if you want to reach customers and stay competitive.

Why is social media important

Here are just a few reasons why social media is so important for small businesses:

  • Your customers are already using it.  The chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are, by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.
  • It will give you a competitive advantage.  Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get ahead of them by taking advantage of this marketing channel before they do.
  • It will help you connect with your clients and prospects.  With social media, you can actually have a conversation. Social media helps to create a community of followers that see you as more than just a business entity. They’ll view you as someone they trust, and people buy from those they trust.

Social media is a valuable marketing tool for small businesses it’s here to stay, at least for the foreseeable future so take the leap and reap the many rewards it offers.

Check out these free sites to make your social media life easier. 

Canva.Com This is a really simple to use design site brilliant for resizing your photographs, adding text and creating fast simplistic yet effective designs.

Likealyzer.com Excellent for analysing your own Facebook page and your competitors Facebook Page, simple free one page report to point you in the right direction.

Bufferapp.com One of the easiest and fastest to learn publishing distribution platforms, schedule your post quickly and effectively across your social media platforms.