Why How What

The Rural Youth Entrepreneurship (RYE) programme delivered a Social Media Master class in SWC Omagh on Tuesday 3rd February 2015.

Why How What

A group of students from SWC Omagh with Daryl Conway, Purple Dot Digital Marketing Consultancy linked with Dungannon Enterprise.

Daryl Conway, Purple Dot addressed an audience of twenty young people highlighting to them the benefits of Social Media. Purple Dot is a multi-award winning Digital Marketing consultancy that is a division of Dungannon Enterprise Centre. Over the past 24 months they have positively impacted over 1,000 businesses and been awarded the 3 of the largest public sector digital support contracts in Northern Ireland.

The number of start-ups in Northern Ireland is on the rise and this Master class was to highlight to rural young people who are considering self employment as an option the benefits social media could offer. Daryl covered a range of Social Media channels and gave tips and advice on how to maximize the correct channels.

Olga Gallagher, RYE Programme Director, said:

“We were delighted when Daryl agreed to deliver the Master class for RYE. Social media is now widely recognized as a valuable platform in engaging with potential customers. Social networks such as Facebook, Pinterest, Instagram and Youtube enable businesses to increase brand awareness and communicate directly with a wider audience with little to no budget. We hope our young entrepreneurs have gained valuable information and will use it to enhance their new businesses”.

Daryl Conway said:

“Social Media is everywhere; as the social web evolves, so too does our ability to communicate with our customers. Digital marketing allows us to communicate with our customers cheaper, quicker and more effectively than any ever before, using these tools and techniques are considerably cheaper than the traditional alternatives. It will ultimately help grow your business in a creative and cost effective way.

“I would like to thank the RDC for the invite and congratulate the participants and wish them well for the future”.